Democracy Essay examples - 678 Words

Democracy When I think of the word democracy, I think of Government. Democracy is a form of government in which the supreme power is vested in the people and exercised directly by them or by their elected agents under a free electoral system. This means that Government must protect the basic rights, or liberties, of all people. This is the system of government that United States are base on. The United States, Cuba, and Democracy During the Clinton administration, the sentiment has been proclaimed on so many occasions by the president and other political leaders, and dutifully reiterated by the media, that the thesis: Cuba is the only non-democracy in the Western Hemisphere is now nothing short of received†¦show more content†¦If, despite this record, the United States can insist that Cuba is the only non-democracy in the Western Hemisphere, we are left with the inescapable conclusion that this thing called democracy, as seen from the White House, may have little or nothing to do with many of our most cherished human rights. Indeed, numerous pronouncements emanating from Washington officialdom over the years make plain that democracy, at best, or at most, is equated solely with elections and civil liberties. Not even jobs, food, and shelter are part of the equation. Thus, a nation with hordes of hungry, homeless, untended sick, barely literate, unemployed, and/or tortured people, who have loved ones, are being disappeared and/or murdered with state connivance, can be said to be living in a democracy. Its literal Greek meaning of rule of the people implying that this is the kind of life the people actually want -- provided that every two years or four years they have the right to go to a designated place and put an X next to the name of one or another individual who promises to relieve their miserable condition. But who will, typically, do virtually nothing of the kind; and provided further that in this society there is at least a certain minimum of freedom -- how muchShow MoreRelatedDemocracy Is Not A Democracy1297 Words   |  6 Pages â€Å"Democracy... while it lasts is more bloody than either aristocracy or monarchy. Remember, democracy never lasts long. It soon wastes, exhausts, and murders itself. There is never a democracy that did not commit suicide.† said by John Adams Defines our country s government to a tea Democracy commonly refers to a type of political sy stem in which the people or their representatives lawfully govern themselves, rather than being governed, say, by a military dictatorship, totalitarian party or monarchRead MoreDemocracy : Democracy Vs. Democracy1589 Words   |  7 PagesDemocracy is a Greek invention, first practiced in the ancient Greek city of Athens. In the late 20th century, Democracy triumphed over all other major ideological systems, so overpowering was its victory that former critics now began to advocate their own democratic credentials. The vigorous rise of democracy has continued ever since and today there are over 112 self-proclaimed democratic countries around the world(Kekic 2007), whether all these countries are truly democratic or not is debatableRead MoreDemocracy And Its Impact On Democracy965 Words   |  4 Pages How are they related to democracy, concepts discuss the procedures that make democracy possible. Democracy related to our lives by looking for the right thing to do, for every one of us have equality and freedom of speech, we could have multiple ideas it might change the ideology of the country, we also could related the democracy by looking at the facts. The facts are Free Elections, Political Participation, Civil Liberties, and Functioning Government. The democracy is one of the most common typesRead MoreDemocracy And Its Impact On Democracy1329 Words   |  6 Pages Democracy is a particular form of government the means, â€Å"ruled by the people†. The Greeks are widely credited for the concept of democracy, around six B.C. Many political science experts consider the early Greek government, to be a perfect for of democracy. People had the ability to decide various government issues, and the right to suffrage. Through out time, the concept of democracy was established by many nations. The United States, is widely credited on making democracy widely used aroundRead MoreDemocracy : A Perfect Democracy1398 Words   |  6 PagesDemocracy at its purest form is a system of government, which allows each and every citizen to participate actively and equally in the decisions being made. In a perfect democracy, the decisions made the government are perfect representations of what the people want. In reality, a perfect democracy is nearly impossible, especially when dealing with a population as large as the United States, but there are still techniq ues and systems that can be implemented into a society in which democracy can beRead MoreDemocracy Vs Democracy1193 Words   |  5 Pagesthat I think has created the most success for the government and its people is democracy. The definition of democracy is a â€Å"political system of mass participation, competitive elections, and human and civil rights (Roskin 88).† This is the clear definition of democracy, but there are many different forms for example there is a representative democracy and illiberal democracy. These follow the same guideline of democracy, but have there own individual definition. Unfortunately, there is no perfectRead MoreDemocracy And Its Effect On Democracy894 Words   |  4 PagesDemocracy in its most basic form is a type of governing system ruled by the citizens of a particular society. The first form of democracy can be found in ancient Greece, and the modern form of Democracy was established in part by the French revolution because it brought bac k the idea of rule by the people. Although, for most of history democracy was not viewed in a positive light. According to Mintz, Close, and Croci many people feared democracy because they thought the masses would not act withRead MoreDemocracy And Its Effect On Democracy Essay2111 Words   |  9 PagesOver the past quarter-century, democracy has stood at the center of political debate in many countries and it is a constant concern of the political and social sciences. Since its origins in ancient Greece, democracy was seen as a form of government where power was exercised by the people, that is, where political decisions were made by the majority. Today, democracy enjoys great recognition, but it is important to bear in mind that where democracy is now the preferred constitution, we can not forgetRead MoreDemocracy And Its Lack Of Democracy2099 Words   |  9 Pagesoligarchy, democracy, and tyranny. Most shocking critique throughout the discussion is about democracy and its ineff ectiveness to rule. Plato’s disagreement of democracy does not involve of what we are acquainted with today, but rather the idea of democracy. Plato explores the central strain of the government that is acknowledged with liberty and fairness. Also, this form of government known for its embracement of freedom and equality. Plato’s description and disagreement about democracy is correctRead MoreDemocracy843 Words   |  4 PagesDemocracy Essay 1 Democracy is a means for the people to choose their leaders and to hold their leaders accountable for their policies and their conduct in office. The key role of citizens in a democracy is to participate in public life. Democracy is also a system of rule by laws, not by individuals. Democracy is not a government. It is a way of thinking and a responsibility

Socio-Economic Study - 1866 Words

SOCIO ECONOMIC STUDY -serves as an aid in determining the socio economic contributions the project/business can offer. -attempt to determine economic impacts on society or GNP. - Based on the fact that the enterprise is an organ of society and that its actions have a decisive impact on the social scene. -Any business, in the present world situation, has the responsibility to make its best contribution to the defensive strength of its country. -the business must consider its impact upon society. It has to consider whether the action is likely to promote the public good, to advance the basic beliefs of our society, or contribute to its stability, strength and harmony. - Businesses are the growth engine of the most successful economy.†¦show more content†¦2. BASELINE PROFILING AND IDENTIFYING WHO WILL BE IMPACTED -It is necessary to understand the current impacts or effects of the activity being examined, including the historical context and current status of operations, and to identify the groups and communities associated with the activity. - The total effect of any activity comprises both its initial or direct effects and the resultant indirect or flow on effects generated by it. - A range of methods can be used to identify those who may be directly and indirectly impacted by a proposed change. - In identifying groups impacted by changes to resource access, it is important to examine the linkages between the resource activity and the communities and businesses that support and depend on them. The following information may be identified in a baseline profile: †¢ types of activities which may be affected, who undertakes these activities, when and where †¢ extent/scale of activity potentially affected and the range of values associated with these activities †¢ historical, regulatory and other factors impacting on these activities †¢ methods of contacting people who may be affected so theyShow MoreRelatedNeed For A Socio Economic Study1705 Words   |  7 PagesIII. NEED FOR A SOCIO-ECONOMIC STUDY Any pragmatic strategy to prepare developmental plans for the slum area would require in-depth analysis of at least three broad issues: ïÆ'Ëœ Issues related to the migrants namely the social problems of slum population, their background, reasons of migration, duration of migration, their transition from slum to other areas, mechanism of coping with the slum problems. ïÆ'Ëœ Issues related to willingness to pay for better living conditions and expectations from the governmentRead MoreSocio-Economic and Ethical Implications of Advertising – a Perceptual Study8181 Words   |  33 PagesSocio-Economic and Ethical Implications of Advertising – A Perceptual Study Dr. Raghbir Singh* Sandeep Vij** Abstract Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting Children in Advertising’, ‘Use of Sex in Advertisements’, ‘Promotion of Materialism throughRead MoreSOCIO ECONOMIC IMPACTS OF MOBILE PHONE IN BANGLADESH: AN EXPLORATORY STUDY11162 Words   |  45 Pagesï » ¿ A Seminar Paper on Socio economic Impacts of Mobile Phone in Bangladesh: An Exploratory Study Seminar Paper On SOCIO ECONOMIC IMPACTS OF MOBILE PHONE IN BANGLADESH: An Exploratory Study Course Title : Seminar and Viva voce Course Code : BAN 200 Submitted To: Md. Zillur Rahman Assistant Professor Department of Business Administration Shahjalal University of Science and Technology, Sylhet Submitted By: Syeda Fatima Banu Reg. No. 2009731007 MohammadRead MoreSocio-Economic and Demographic Features of Kidnapping in Nigeria: an Analytical Study5842 Words   |  24 PagesSOCIO-ECONOMIC AND DEMOGRAPHIC FEATURES OF KIDNAPPING IN NIGERIA: AN ANALYTICAL STUDY Abstract This study analyzed and reviewed the Nigerian print media coverage of kidnapping cases between 2005 and 2011. The focus of the study was to determine socio-economic and demographic features of kidnapping in Nigeria. Content analysis was adopted for the study as well as use of frequency tables for analysis of data. Anomie theory of crime based on Robert K. Merton’s analysis of Durkheim’s theory providedRead MoreA Study on the Need of Women Education for Socio-Economic Development of Rural Assam2627 Words   |  11 PagesABSTRACT TITLE: A Study on the Need of Women Education for Socio-Economic Development of Rural Assam Birinchi Choudhury** Without the development the rural areas of Assam, we can never materialize our goal for being developed state by 2010 as declared by the present state govt. For the development of the rural Assam, including male, women education is a must. But women are neglected year after year. The attitude towards women hasn t changed yet. The literary rate shows this fact. According to theRead MoreGlobalization and the Socio- Economic Development of the Nigerian Women: Challenges for Social Studies Education2390 Words   |  10 PagesThis paper presents globalization and socio-economic development of the Nigerian women. It highlights the several ways in which the concept globalization can be used, how globalization has assisted women in holding conferences where key issues affecting them were discussed and how Nigeria and some other countries of the world have implemented some of the issues discussed at the various global conferences and the effects of the implementation on the socio-economic de velopment of the Nigerian women. TheRead MoreWhy Should Students Go From Low Socio Economic Status?1598 Words   |  7 Pagesdisabilities, and their rural location. However, some should not be a disadvantage, for example, a student’s socio-economic status. Australia is said to be the land of opportunities with equal rights for everyone, then there is the education system, which funds private schools and catholic schools and lastly their own public schools. So why should students who come from low socio-economic status background trickle through the system, how is the system helping them, or how can they help themselvesRead MoreImpact Of The Services Of Microfinance Institutions On The Economic Empowerment Of Women Essay1626 Words   |  7 Pages3. Objectives of the Study 1. To analyze the impact of the services of MFIs on the economic empowerment of women in Aligarh 2. To assess the impact of the services of MFIs on the Socio-cultural empowerment of women in Aligarh 3. To offer suggestions for the betterment of working of MFIs for women empowerment. 4. Hypotheses of the study On the basis of the objectives following are the main hypotheses of the study 1. There is no significant impact of the services of microfinance institutionsRead MoreEffects Of Divorce On Children s Socio Economic Success Essay1704 Words   |  7 PagesOra Fudge English 1302.41430 Prof. Savage 4 Dec. 2016 Effects of Divorce on Children s Socio-Economic Success The family is the lowest unit within the social structure. Basically, a family consists of a couple and their children. Socially, a â€Å"full† family unit is respected while â€Å"one† units are stigmatized. In the past decade, an extensive literature has been developed in relation to the interplay between family structure, family change and child outcomes. In the developed world, marriage isRead MoreIct : The Most Important Element Of The Education System Essay826 Words   |  4 Pagescompete in this new world, Sherrelle Walker, M.A. (2012). As a result of ICT integration in education, information sharing is happening more rapidly and more easily than we could carry that information into the classrooms. 2. SIGNIFICANCE OF THE STUDY ICT is considered as the most important element of the education system. The Government, educational authorities and educational institutions are taking various measures to integrate Information and Communication Technology into education in all possible

Difficult Emotion Process Free Essays

My friend and her boyfriend broke up months ago and I also got affected with the break-up because I’ve also become friends with the ex-boyfriend. My friend has started to see other guys and the ex-boyfriend is seeing other girls too. The thing is, the ex-boyfriend, although he is dating with other girls, isn’t over my friend yet and he is using me as his bridge to his ex-girlfriend. We will write a custom essay sample on Difficult Emotion Process or any similar topic only for you Order Now That is fine with me. My role would be to update the ex-boyfriend with how the girl is doing. As a friend, I had become a confidante of the girl and she would tell me all so I know that the girl is really over her ex-boyfriend and has started to like the guy he met in one of her Chemistry class. Then, being a friend of the ex-boyfriend, I have learned that he constantly thinks of my friend and still hoping that they could come to reconciliation and eventually get back together. I thought that the ex-boyfriend should know that there won’t be a second chance between them. I have already given him the idea and then, he wanted me to tell everything about what I know of his ex and the current of his ex. I did and this made him confront the ex-girlfriend. Now, my friend is upset at me. Part of me felt guilty and the other makes me think that I shouldn’t for I am just being a friend to both of them. 2. I’ve thought about our friendship and I felt horrible of how it is right now. I felt it’s shouldn’t how friendships should end and I’ve thought friendships shouldn’t be ruined like that. Being in the same school, we can avoid passing each other but we can’t avoid seeing each other. On our free time, I asked her if she wanted to talk and she said yes. Maybe, she felt the same as I did and maybe, she also wanted to talk about it. I think she misses me too! I told her that I regret not having to explain to her right away and that we ended not talking to each other. I explained to her that I felt guilty about having to disclose her dating with another guy to her ex-boyfriend, but, I think as a friend to her ex, I should help him move on and by telling him about her new guy this would make him think. I also told her that I think she should also tell this to his ex so the ex could start moving on. I said that when she got upset, I also felt the same towards her because I couldn’t understand why she would feel like that and I couldn’t sleep thinking of what she is thinking about me. I said that I also had second thoughts of telling it all to the ex. I also told her that I felt I do not deserve the cold treatment I’ve been receiving from her for days because I think I did the right thing to help the ex and that will not do her any harm and that there is no point of keeping the dating in secret from her ex. And if she felt that I’m not supposed to befriend the ex, it isn’t right. I told her that I wanted to get things back the way it was before all those things happened. 3. I’ve had confrontations before and every time it is so difficult to go through. I watched her reactions and I saw that she is also saddened. She was listening intently. When it came to the part where I told her of how I do not deserve her kind of treatment, she covered her face and started to cry, but she kept on listening. I think I did all the talking at our conversation. She was so quiet. It was really awkward. I thought, at that moment, I was hurting her. Just to end the silence, I asked her if she wanted to buy a soda. She turned to me and said she missed me. I don’t know if things between us is really okay right now, but maybe it would. I hope it would. Maybe later we could try fixing things. I think what’s important is that we start talking to each other again. Later, I would try to talk her through trusting each other again. 4. The skill was useful, although I wasn’t perfectly sure if I followed it all. But it reminded me of many points that would help me and it did help me. The timing was perfect, I wasn’t telling any non-sense that could have hurt her more. I think it helped me make my friend understand how I felt. I was so cautious with my words and because I know her well, I know which words could hurt her and which won’t and how I should tell her. I just know how she would take things based on how it is being delivered to her. I didn’t get much response from her at that time, but, later, she’ll talk. How to cite Difficult Emotion Process, Essays

A Report Critical evaluation of luxury brand stores

Question: Explain Critical evaluation of luxury brand stores? Compare and contrast the stores (DOS or Flagship) of Louis Vuitton Gucci. You should analyse and compare the consistency of marketing message, which the stores provide in relation to their other brand touch points. Include an analysis of the respective brands heritage and DNA and how these are communicated via the retail store. Answer: 1. Introduction: Gucci is one of the worlds prominent luxury Brands in the Fashion world. The Company was founded in the year 1921, which became renowned for its high quality Italian craftsmanship, high quality of fashion goods and innovative designs. The company manufactures and distributes, high end fashion goods including, handbags, luggage bags, fine jewellery, time pieces, shoes, fragrances, ready to wear silks and eye wear products. The Gucci products are mostly available exclusively at directly operated boutiques and with a handful of authorized department and specialty stores (Lloyd et al., 2006). Louis Vuitton is a French fashion house and the worlds largest and valuable brand of luxury goods. The company is in to manufacturing of leather goods, watches, jewellery, shoes, trunks, handbags and other accessories that are adorned with the LV monogram. This international fashion house sells its products via standalone outlets, high end departmental stores, and through online retailing of its products through its company website. Many of the products manufactured by this company have the signature brown Damier and monogram Canvas Material used that adds iconic value to its products. The Company has its presence in over fifty countries, with more than 460 exclusive boutiques operated worldwide (Edberg, 2010). 2. Brand Overview: A Brand is a graphical identity of image of a company that represents the company and helps build emotional connectivity with the Target Audiences and customers of the company. It is a symbol of collection of experiences, associations and trust of the stakeholders with a company. The Brand image of a company can be further strengthened through visual representation and efficient brand communication by the company (Atwal Williams, 2009). (a) Brand Positioning and Perceptual Mapping:The Brand Positioning for both the brands Gucci as well as Louis Vuitton has always been close to differentiation by positioning the brands as sophisticated, innovative high quality and elite brands. The strategic orientation of this positioning for both these brands is based on utmost adherence to the desired quality and performance of the products offered by the brands (Flueckiger, 2009). The Symbolic expressive value of these brands further ads up to the high class positioning of these brands in the international markets. The concept of perpetual mapping revolves around the display of the location of these brands or products using more than two dimensions. The act of perpetual mapping through development of ad campaigns and web promotions thus pulls customers towards these brands and increases the overall brand appeal for the product and offerings by these brands (Vi Nguyen, 2004). (b) Brand Heritage and DNA:Brand Heritage has an indispensable connection with the history and DNA of organizations, that posse these brands. The Brand heritage is one of the prominent strengths of several responsible and ethical organizations, which work as a link to strengthen the emotional connection between the company and its target Audience (Fabrikant, 2002). The Brand Louis Vuitton is accordingly a French brand, who DNA may be traces down to the country France in the European region. The Several Art forms used by this brand in its designs are observed to have a deeper connection with the French culture. The Brand heritage of Gucci may be accordingly traced down to the Italian culture and its contemporary traditional designs (McKnight, 1987). (c) Brand Identity:The Brand identity is a way in which an organization wants its target Audience to perceive its brand name, logo, communication style and other visual elements associated with the brand (Tungate, 2009). The luxury brands Gucci and Louis Vuitton have indeed developed and extended their respective brand identities through iconic yet innovative luxury products that have attracted huge reputation and popularity to these brands. The inscribed G monogram for the Italian brand Gucci, is explicit representation of luxury and glamour that is recognized globally (Appendix 1.2). The Brand Louis Vuitton also inscribes the letters LV on few of its signature products that displays a potent symbol of modern luxury (Appendix 1.1). The exclusive boutiques by Gucci as well as Louis Vuitton, and the established distribution networks limited only to high end stores, further enhances the Brand identity of these luxury brands (Luxury Daily, 2013). 3. Brand Communication and Message/ Brand Touch points: Directly owned Stores or Flagship stores for Gucci are about 280 stores across the globe, mostly in the developed and developing markets in the world. These stores are directly operated by the company and houses exclusive Gucci products and offerings. Gucci was awarded the 38th most valuable brand in the world by Forbes in the year 2013. The company enjoys high brand equity throughout the world and has helped the society in with standing several economic down turns (Kalfopoulos, 2012). The Brand Message of the company Gucci has always been closely associated with sex appeal (Secara, 2012). Attracting the target Audience through its vibrant and controversial visuals as a Brand Messages has always been a part of the Communications and advertising promotions of the Brand Gucci. The company has experimented using floral patterns in its mens spring collection of the year 2014, which was a grand success (Cognizant 20-20 Insights, 2012). The Company had participated in several fashion shows to reach out to its target customers and convey its brand message (Refer to Appendix 2.2). Exclusivity is the prominent message that this brand has conveyed from time to time in all of its advertising campaigns. Many of the advertising campaigns, especially the print ads reflect a sexy and vibrant image of female characters. The same is also displayed undoubtedly thorough participation in the numerous fashion shows across the European region. Gucci has also attracted a lot of attention from the elite target audience through several controversial advertisings and promotion. The Promotion of the perfume Opium by using the naked image of celebrity Sophie Dahl, was one of the most controversial promotions of this brand. Gucci even had an extreme print advertisement in Vogue that created controversy due to the inscribed G in the public hair of a womans image (Luxury Daily, 2013). These actions and brand touch points helped gain better media coverage for the company that boosted brand aw areness of Gucci.The Brand Louis Vuitton has more than 500 stores around the world and is one of the largest luxury brands in terms of total Revenues and sales attracted by its parent company. The company however, is working on a strategy to limit its new store openings, and in turn focus on preserving its exclusive image (Palmitessa, 2012). The company had successfully managed to present its print campaigns to the Audience through a new mobile application (Refer to Appendix 3.1). The Brand Louis Vuitton maintains its effluent brand touch points by neither having any discount nor any duty free stores across the globe (Jones, 2014). The company in addition to its flag ship stores sells its exclusive products through its online shopping platform, Louisvuitton.com that can be accessed from any part of the world (Cognizant 20-20 Insights, 2012). Its newest mobile application Amble, allows all the users of this application to follow their favorite celebrities favorite city experiences an d has several features of creating ones own videos and notes with those celebrities (Clow et al., 2010). The Brand Louis Vuitton has always preferred celebrity advertisement and endorsement of its newly arrived products thorough celebrities (Refer to Appendix 2.1). Thus, the logo of this brand, the visual identity of the style displayed by its products and the exclusive monogram canvas of LV on its products all protects and strengthens Louis Vuittons Brand Identity and sails it effectively conveying a Heritage Brand Message. 4. Critical Comparison of Gucci and Louis Vuitton Companies: Gucci has built a very strong image in the Fashion market, like its competitor Brand Louis Vuitton. The Brand Gucci has always tried to market its brand in innovative ways. The Advertisements of this company, like a girl performing martial arts, gives a clear message of the comfort level of the fabric that this brand offers. The Brand Louis Vuitton on the other hand, prefers to highlight eminent personalities and celebrities while advertising and endorsements. The use of Artistic symbols in the product designs of the Brand Louis Vuitton are widely spotted as compared to the traditional designs of the Brand Gucci. The Brand Gucci has shown a higher degree of corporate social responsibility over the Brand Louis Vuitton for its partnership with the UNICEF since the year 2005. The Brand Gucci makes a generous donation every year to UNICEF, by offering a fixed percentage of revenues generated by the directly owned flagship stores of the company (Bengtsen, 2007). The products and offerings by the brand Louis Vuitton are more influence with artistic patterns and graffiti. The company has always strived to collaborate with several renowned artists to reflect various art forms on their products designs and offerings. Takashi Murakami, the artist who created the much copied cherry blossom print for the Brand, is an example of how the Brand is highly reflects the innovative art forms by renowned artist across the world, from time to time basis. 5. Recommendations: 1. Remaining Consistent and Authentic in terms of the range of products and offerings to the elite target segment is the primary recommendation for the Brands Louis Vuitton and Gucci. 2. These Brands may look at constantly updating and modifying the designs of their luxury offerings to suit the tastes and preferences of the modern consumer at a global level. The Luxury brands have to more often server as the cultural references points towards the innovations and changes in the global lifestyle habits of the respective target consumers (Okonkwo, 2009). 3. The Brands can also think of innovative communication channels for connecting well with their Target consumer and keeping these high-end target audiences, loyal to their respective brands. Maintaining an updated global customer database and sending them cards and goodies on special occasions like Anniversaries and Birthdays would strengthening the customer relationship with these brands. 4. These Luxury brands Gucci may follow Louis Vuittons innovative offering idea of providing customized offerings to its customers. Many of the products offered by Louis Vuitton are made to order, beaming in exotic skins that create invitation spaces in their exclusive brand stores (Palmitessa, 2012). 5. Maintaining enhanced personal relationships with the customers through Social media networks is a technology enabled strategy that has become the need of the hour for all the premium brands (Kim Ko, 2010). Also a lot of demographic information of the prominent customers using these luxury brands may be extracted through social media. This information may be further used to track the tastes and preferences of the luxury goods users, to provide vital inputs for research and developmental activities in terms of manufacturing innovative product offerings. 6. Conclusion The both the luxury brands Gucci and Louis Vuitton have adopted a brand strategy of addressing the niche elite segment in different manners. The various aspects of Brand communication and messages delivered to the target audience though differing to a high extent, both these brands have been successful in managing the cut throat competition in the luxury products segment across the international markets. It is now imperative for both these brands to extend its retail horizon beyond the brick and mortar stores to virtual stores maintaining the desired brand heritage and brand exclusivity and creativity of these luxury brands. References Atwal, G., Williams, A., 2009, Luxury Brand Marketing -The Experience Is Everything, Brand Management, Vol. 16, 338-346. Bengtsen Peter, 2007, Branding of Brand Hacking, MA dissertation, Department of Arts and cultural sciences, Lund University. Camps Samuel and Jones Mayuko, 2014, The Art of Luxury Branding, ADMAP. Clow Kenneth and Baack Donald, 2010, Integrated Advertising, promotion, and marketing communications, fourth Edition, London: Prentice Hall. Fabrikant Geraldine, 2002, The media business: Advertising, Guccis current Campaign: recovering its elite image, the New York Times.